Emily White’s career spans the entertainment industry, carving out a unique path that defines a modern maven. She talks with Lawrence Peryer about her new book How to Build a Sustainable Music Career & Collect All Revenue Streams, artists + athletes she manages, and #iVoted, an initiative where venues reward voters with free concerts.
A bit more about Emily:
Emily has worked with artists such as the Dresden Dolls, Imogen Heap, The Fiery Furnaces, Dinosaur Jr., The Secret Machines, Angelique Kidjo, and Taj Mahal, as well as members of The String Cheese Incident and Drive-By Truckers. Brendan Benson of The Raconteurs, Margaret Cho, The Hush Sound, Amanda Palmer, Eric Burdon, Family of the Year, Hockey, The Autumn Defense, Fox Stevenson and W. Kamau Bell.
Following the 2012 Olympic games, White launched a sports management division with inaugural client Anthony Ervin, an Olympic legend known as the “rock star” of Olympic swimming. In 2016, White signed head U.S. Olympic Women’s Swim Coach David Marsh and Olympic gold medalist Kaitlin Sandeno, expanding the sports’ division further.
After witnessing slim margins in the 2016 U.S. Election, White was inspired to get out the vote. The result was a new initiative called #iVoted, in which over 150 venues in 37 states let fans in on Election Night 2018, who showed a selfie from outside of their polling place. Press on #iVoted can be found here, with the movement gearing up as we speak for the 2020 U.S. Presidential Election and beyond.
White is currently an in-demand speaker and consultant due to her expertise within the modern music and sports industries, artist development, social media, and beyond. In the media, White’s name has graced the cover of Billboard Magazine with her work additionally profiled in Fast Company, Forbes, Bloomberg, and ESPN.
In 2017 White released her debut book, Interning 101; a how-to guide for interns in modern business. The book is based on the “intern manifesto” handbook created by White and is published by 9GiantStepsBooks. How to Build a Sustainable Music Career & Collect All Revenue Streams is White’s second book and can be found here. It is a #1 Amazon Best Seller and is a course book at countless universities around the globe. In 2019, White became an adjunct instructor for New York University’s Clive Davis Institute of Recorded Music, within NYU’s Tisch School of The Arts.
White is thrilled to have launched Collective Entertainment with longtime colleague Melissa Garcia. Collective Entertainment houses all of White’s management, entrepreneurial work, and beyond.