The founder and CEO of Inveniem and Definitive Authentic talks about the importance of an artist's archive, the notion of pre-nostalgia, unexpected discoveries in lost boxes, and curating virtual museums for music's biggest stars.
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The Spotlight shines On Brad Mindich, an entrepreneur who works directly with artists, athletes, and others in music, culture, and sports to expand their legacies and create powerful connections with their fans.
Brad currently does this work as the founder and CEO of Inveniem/Definitive Authentic, which helps its clients organize, catalog, present, and oftentimes monetize their archives directly to their audiences.
Brad has worked with Metallica, Def Leppard, Stephen Stills, basketball star Devin Booker, Monty Python co-founder Eric Idle, and many others.
Our conversation took some fascinating turns, exploring the concept of “pre-nostalgia”, the longing for a future that was imagined in the past. We discussed the powerful impact of nostalgia on individuals and communities and how it can evoke positive or negative emotions.
We also talked about the cultural influences and connections between various subcultures, particularly Rastafarianism, with its historical and social roots in and connection to Hinduism and Indian immigrants.
At its most basic, Brad’s work is about preserving cultural heritage, something his family has contributed to. Brad’s father owned the Boston rock station WFNX and was the longtime publisher of The Boston Phoenix, the fabled underground newspaper with roots stretching back to 1965.
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00:00:00 - Introduction to Brad Mindich and his work
00:02:06 - Brad's musical background and family legacy in media
00:05:43 - The impact of alternative media on culture and community
00:08:50 - Brad's academic journey and its relevance to his current work
00:11:12 - Exploring the concept of pre-nostalgia in music
00:14:09 - Discussion on Rastafarianism and its cultural impact
00:18:19 - The roles of Invenium and Definitive Authentic in preserving music history
00:20:58 - The importance of confidentiality in working with high-profile clients
00:23:32 - The challenges of cataloging and preserving scattered artifacts
00:26:55 - Surprising discoveries in the archiving process
00:29:47 - Flexible services offered by Invenium
00:32:23 - The complexities of managing an artist's legacy
00:36:18 - Helping artists understand the value of their artifacts
00:39:53 - The business model behind Definitive Authentic's online exhibitions
00:42:23 - The power of fan engagement through authentic content
00:44:45 - The importance of preserving artistic legacies
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Visit Definitive Authentic at → https://definitiveauthentic.com
and Inveniem at → http://www.inveniem.com
Follow Definitive Authentic on Instagram → https://www.instagram.com/definitiveauthentic
Facebook → https://www.facebook.com/DefinitiveAuthentic
and Twitter (X) → https://x.com/DefinitiveAuth1)
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