Ola Sars
Ola Sars, CEO of Soundtrack Your Brand joins LP to talk about using music to create great in-store experiences for consumers.
Ola Sars is a Stockholm-based serial entrepreneur active in the music-tech space.
He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest-growing music platform for B2B.
Before Soundtrack, he co-founded Spotify Businesses together with Spotify, a stand-alone effort to expand Spotify’s reach into B2B streaming. 2018 he pivoted Spotify Business into Soundtrack as a fully independent brand and business.
Previous to co-founding Spotify Business, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ-driven music platform.
Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art form and that the music industry offers significant opportunities for value improvement and growth. Through his multiple start-ups in the music space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.
Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications.
Ola was named Billboard International Power Player 2021.
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Ola Sars
Founder & CEO, Soundtrack Your Brand
Ola Sars is a serial entrepreneur with over 10 years of experience in the music-tech space. He is the founder and CEO of Soundtrack Your Brand, the world's fastest growing music-platform for B2B, which provides licensed and curated music solutions for businesses across various sectors and regions.
With a passion for unlocking the intrinsic value of music as an art-form and a business driver, Ola has co-founded and led several successful ventures in the music industry, including Spotify Business, Beats Music, and Pacemaker. He has also been recognized as a Forbes contributor, a Billboard International Power Player 2021, and a winner of multiple design and innovation awards. Ola's mission is to transform the music market and create new opportunities for artists, brands, and consumers.
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