Ola Sars
Ola Sars, CEO of Soundtrack Your Brand joins LP to talk about using music to create great in-store experiences for consumers.
Ola Sars is a Stockholm-based serial entrepreneur active in the music-tech space.
He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest-growing music platform for B2B.
Before Soundtrack, he co-founded Spotify Businesses together with Spotify, a stand-alone effort to expand Spotify’s reach into B2B streaming. 2018 he pivoted Spotify Business into Soundtrack as a fully independent brand and business.
Previous to co-founding Spotify Business, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ-driven music platform.
Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art form and that the music industry offers significant opportunities for value improvement and growth. Through his multiple start-ups in the music space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.
Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications.
Ola was named Billboard International Power Player 2021.
Hosted on Acast. See acast.com/privacy for more information.
Ola Sars
Founder & CEO, Soundtrack Your Brand
Ola Sars is a serial entrepreneur with over 10 years of experience in the music-tech space. He is the founder and CEO of Soundtrack Your Brand, the world's fastest growing music-platform for B2B, which provides licensed and curated music solutions for businesses across various sectors and regions.
With a passion for unlocking the intrinsic value of music as an art-form and a business driver, Ola has co-founded and led several successful ventures in the music industry, including Spotify Business, Beats Music, and Pacemaker. He has also been recognized as a Forbes contributor, a Billboard International Power Player 2021, and a winner of multiple design and innovation awards. Ola's mission is to transform the music market and create new opportunities for artists, brands, and consumers.
Greatest Hits
Wondering where to start or where to go next? Check out some of our most-listened-to episodes.
David J: unearthing tracks from the attic
The Bauhaus and Love and Rockets bassist chats with guest host Michael Donaldson about lighting candles, the magic(k) muse, touring with Jane's Addiction, and the album collecting his early demos, Tracks From The Attic.
Hainbach: crafting soundscapes from forgotten relics
Experimental musician, YouTube personality, and excavator of rare, electronic sound-making artifacts — Hainbach delivers a fascinating look into his prolific musical activities.
Ibrahim Maalouf: a conversation on harmony, heritage, and hope
The trumpet virtuoso talks about his father's inspiration, the Middle East's influence on symphonic music, how Bach and Mozart were punks, and the ideas behind his album Capacity To Love.
Diana Pasulka: a religious study of UFOs and nonhuman intelligences
With her books Encounters and American Cosmic, religious studies professor Diana Pasulka explores the modern edges of belief.
Dominic Miller
The ECM Records artist and Sting's longtime guitarist takes a seat in the Spotlight.
Michael Kuelker on The Ozark Mountain Daredevils
Today, the spotlight shines on author and educator Michael Kuelker, here to talk about his recent book, The Ozark Mountain Daredevils On Record: A Narrative Discography . Michae is a teacher, writer, and reggae radio DJ in St...
John Barry on Levon Helm
Writer John Barry joins us on the podcast to talk his new book, "Levon Helm: Rock, Roll & Ramble—The Inside Story of the Man, the Music and the Midnight Ramble." Ringo wrote the foreword, and Roger Waters, Graham Nash and …
Steve Kimock
Steve Kimock talking about the new Zero reissue of “Naught Again” and finding the Grateful Dead scene
Nick Mason
Nicholas Berkeley Mason, CBE (born 27 January 1944) is an English drummer and founding member of the progressive rock band Pink Floyd. He is the only member to feature on every Pink Floyd album, and the only constant member s...